Privacy Policy
www.addisonridge.com
Updated: September 17th, 2025
Introduction
Welcome to the www.addisonridge.com website (the "Site"), which is owned and operated by Morganton Management and Development, LLC d/b/a Morganton Management and Development, LLC. (" Morganton Management and Development, LLC." or "we" or "us"). Morganton Management and Development, LLC. does not own or operate the apartment community. We are committed to protecting your privacy. We have established this privacy policy ("Privacy Policy") and are providing it to you so that you can understand the manner in which we collect, use, maintain, and disclose your information and the efforts we use to protect it. This Privacy Policy applies to the information we collect: (a) on this Site; and (b) in email, text, and other electronic messages between you and the Site. Please note that this policy is for this Site and does not apply to third party advertisers or third party websites linked from our Site. Nor does it apply to the morgantonmanagementandevelopment.com website or the activities of Morganton Management and Development, LLC. in its own capacity. Please check the privacy policies on those websites for more information.
Morganton Management and Development, LLC. has created this Site for the company associated with this Site, Morganton Management and Development, LLC. As a result, Morganton Management and Development, LLC. acts as "data controller" for the Site and Morganton Management and Development, LLC. acts as "data processor" for the Site. In other words, Morganton Management and Development, LLC. determines what data is collected from the Site and for what purpose and Morganton Management and Development, LLC. merely processes and stores such data. Morganton Management and Development, LLC. relies on Morganton Management and Development 's LLC. legal basis for data collection when processing data collected through the Site. Morganton Management and Development 's LLC. legal basis arises from Morganton Management and Development 's LLC. need to evaluate and process rental applicants, provide property management services, and to advance Morganton Management and Development 's LLC. other legitimate interests, as described more fully in this Privacy Policy. Morganton Management and Development, LLC. also relies on your consent in some circumstances as the basis for processing your personal information.
This Privacy Policy is designed to address only Morganton Management and Development 's LLC. data practices with respect to activities conducted via the Site. Morganton Management and Development, LLC. may occasionally partner with third parties, such as Google Analytics, in the course of processing data via the Site. Morganton Management and Development, LLC. is committed to ensuring that it has appropriate terms in place with such partners so that both Morganton Management and Development, LLC. and others comply with applicable laws. This Privacy Policy does not cover information that is exempted from privacy policy notification requirements, including information about employees, contractors, job applicants and information processed exclusively in the context of a business person acting in a business capacity.
YOUR CONSENT AND POLICY CHANGES. PLEASE READ THIS ENTIRE PRIVACY POLICY CAREFULLY. BY USING THE SITE, YOU EXPRESSLY CONSENT, WITHOUT QUALIFICATION, TO THE COLLECTION, USE AND DISCLOSURE OF INFORMATION, INCLUDING PERSONAL INFORMATION, AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, YOU ARE NOT AUTHORIZED TO USE THE SITE.
By accessing or using this Site, you agree to this Privacy Policy. This Policy may change from time to time (see Changes to the Statement). Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.
Personal Information Collected
We collect several types of information from and about users of our Site, including information:
- By which you may be personally identified, such as name, postal address, email address, telephone number, social security number, or any other identifier by which you may be contacted online or offline ("Personal Information");
- That is about you but individually does not identify you;
- About your internet connection, the equipment you use to access our Site, and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and web beacons.
- From third parties, for example, our business partners.
Information You Provide to Us
The information we collect on or through our Site may include:
- Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our service, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Site.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our Site and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Site.
- Your search queries on the Site.
- Information relating to any calls that you place via the Site, including when you placed the call, the length of the call, the participants on the call, and the content of the call (which may be recorded).
Automatic Information Collected
As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
- The information we collect automatically does include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Site according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Site.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
- Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.
- Web Beacons. Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third Party Use of Cookies and Other Tracking Technologies
This Site uses Google Analytics (and in the future may use other similar sites or services), a web analytics service provided by Google, Inc. ("Google"), to better assist Morganton Management and Development, LLC. in understanding how the Site is used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Site, including your computer's IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Site, compiling reports on Site activity for Morganton Management and Development 's, LLC. use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. The use of cookies by Google Analytics is covered by Google's privacy policy: https://www.google.com/policies/privacy/.
You can choose to delete existing cookies, allow or block cookies, and set preferences for certain websites in your browser's settings. Please note you may not be able to use the full functionality of the Site if you choose to block all cookies.
Third Party Advertising and Remarketing
In addition to using cookies and related technologies as described above, Morganton Management and Development, LLC. may also permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on the Site. These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various products and services. In the course of providing these products and services or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on the Site and on third party websites. Each of these companies uses this cookie information according to its own privacy and security policies. Third party companies that Morganton Management and Development, LLC. may use for these purposes are Google, Facebook, and/or Bing. Users may opt out of use of cookies by visiting Google's, Facebook's and/or Bing's advertising opt-out page.
Use of Personal Information
Morganton Management and Development, LLC. (and/or Morganton Management and Development 's, LLC. third party partners) may use your Personal Information to perform the following activities on behalf of Morganton Management and Development, LLC.:
- To present and operate the Site and to personalize the Site to you (see Third Party Use of Cookies and Other Tracking Technologies for more information);
- To contact you (such as by mail or email) for the purpose of informing you of rental availabilities and/or products or services available from Morganton Management and Development, LLC., Morganton Management and Development, LLC., or their affiliates;
- To contact you (such as by mail or email) for the purpose of conducting market research, such as by requesting your opinion about current services or potential new services that may be offered;
- To provide you with customer support;
- To provide or deliver information, products, or services that you request from us
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
- To notify you about changes to our Site or any products or services we offer or provide through it;
- To perform statistical analysis, such as by analyzing the types of services users are interested in and websites and pages users visit.
- To detect and protect against fraud, or any technical or security vulnerabilities;
- To protect the rights, property, safety, or security of our business, third parties, visitors to our websites, or the public;
- In connection with a sale, merger, or consolidation of Morganton Management and Development, LLC. or other transfer of our assets, whether voluntarily or by operation of law;
- In any other way we may describe when you provide the information; and
- For any other purpose with your consent.
Disclosure of Personal Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Information that we collect or you provide as described in this Privacy Policy:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Morganton Management and Development, LLC's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Morganton Management and Development, LLC about our Site users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with legal obligations when we believe in good faith that an applicable law requires it.
- To enforce or apply our Terms and Conditions of Use and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Morganton Management and Development, LLC, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Morganton Management and Development, LLC. may share your personal information with Morganton Management and Development, LLC., including Morganton Management and Development 's, LLC. employees, officers, or agents; with the property owners of the property promoted on the Site, including their employees, officers, or agents; and with Morganton Management and Development’s, LLC. own employees, officers, or agents. Except as provided in this Privacy Policy, Morganton Management and Development, LLC. will not disclose your personal information to third parties.
California Resident's Rights
The California Consumer Privacy Act (CCPA) may apply to California residents whose Personal Information is collected by parties that meet other criteria. If the CCPA applies to us, California residents may request to know about Personal Information collected about them and request deletion of that Personal Information. These rights are subject to certain exceptions, including without limitation, for Personal Information subject to the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act. If we are subject to the CCPA, you can learn more about these rights and our processes for consumer requests by contacting us using one of the methods listed below. If you exercise any of the rights afforded to you by the CCPA, we will continue to treat you fairly.
If the CCPA applies to us and to your information, you can submit a request to us for the following personal information we have collected:
- The categories of personal information we've collected about you.
- The categories of sources from which we collected the personal information.
- The business or commercial purposes for which we collected or sold the personal information.
- The categories of third parties with which we shared the personal information.
- The specific pieces of personal information we collected about you.
- The categories of personal information (if any) that we have sold about you, the categories of third parties to which we sold that information, and the category or categories of personal information sold to each third party.
- The categories of personal information that we disclosed about you for a business purpose.
Our responses to any of these requests will cover the 12-month period preceding our receipt of the request. Upon request, we will delete the personal information we have collected about you that is covered by the CCPA, unless a relevant exception to the right to deletion applies.
State Privacy Rights
Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:
- Confirm whether we process their Personal Information.
- Access and delete the Personal Information we process.
- Data portability.
- Opt-out of personal data processing for targeted advertising and sales.
Colorado, Connecticut, and Virginia also provide their state residents with rights to:
- Correct inaccuracies in their Personal Information, taking into account the information's nature processing purpose.
- Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.
To exercise any of these rights please write to us at the address below. To appeal a decision regarding a consumer rights request please send said request to the address below.
GDPR
The General Data Protection Regulation (the "GDPR"), which became effective on May 25, 2018, creates consistent data protection rules across Europe. It applies to all companies that process data about individuals in the European Union. The GDPR imposes responsibilities on "data controllers" and "data processors." A company is a "data controller" when it has the responsibility of determining why and how personal data is processed. A company is a "data processor" when it processes personal data on behalf of a data controller. While Morganton Management and Development, LLC. operates as a data controller, there are some instances in which Morganton Management and Development, LLC. operates as a data processor, particularly when working with customers and other third parties. To the extent Morganton Management and Development, LLC. acts as a data processor, Morganton Management and Development, LLC. is committed to complying with the GDPR's specific requirements for data processors and we will work with customers and to update any related privacy policies on other websites.
This Policy is designed to address only Morganton Management and Development 's LLC. data practices with respect to activities conducted by Morganton Management and Development, LLC. on its own behalf or through the Site. For those activities, Morganton Management and Development, LLC. acts as a data processor and may appoint service providers to act as data processor on its behalf, such as Google Analytics, and as further set forth herein. Morganton Management and Development, LLC. is committed to ensuring that it has appropriate terms in place with such partners so that both Morganton Management and Development, LLC. and the partners comply with their respective requirements under the GDPR.
Data controllers must have a legal basis to process your personal information. Morganton Management and Development 's, LLC. legal basis to process your information arises from Morganton Management and Development 's, LLC. need to use your information to provide you with the services and customer support and to advance Morganton Management and Development 's, LLC. other legitimate interests (including operating the Site, conducting direct and indirect marketing, etc.), as discussed more fully in this Policy. Morganton Management and Development, LLC. also relies on your consent in some circumstances as the basis for processing your personal information.
If you are located in the European Union you may have certain rights under the GDPR. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, and (iv) if applicable, to data portability. In certain circumstances, you also have the right to object to the processing of your personal information. To make such a request, please contact us at cvr@morgantondev.com. We will consider and act upon any request in accordance with applicable data protection laws. If you are a resident of the European Union and you believe we are unlawfully processing your personal information, you also have the right to file a complaint with your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
Canada
To the extent it is applicable, this policy is made under the Personal Information Protection and Electronic Documents Act. There are some rare exceptions to the commitments set out above.
For more general inquiries, the Information and Privacy Commissioner of Canada oversees the administration of the privacy legislation in the private sector. The Commissioner also acts as a kind of ombudsman for privacy disputes. The Information and Privacy Commissioner can be reached at:
Address: 112 Kent Street, Ottawa, ON K1A 1H3
Phone: (613) 995-8210
Toll-free: (800) 282-1376
Facsimile: (613) 947-6850
TTY: (613) 992-9190
Website: www.priv.gc.ca/en/
Data Retention Policy
Personal information that Morganton Management and Development, LLC. processes or enlists others to process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes, and in no event shall such information be kept for more than a reasonable period of time. However, Morganton Management and Development, LLC. will retain personal information beyond this time period to the extent it is required to do so by law or to the extent reasonably necessary to defend Morganton Management and Development’s, LLC. rights or property.
Security of Personal Information
Morganton Management and Development, LLC. takes reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information. You acknowledge that the transmission of information over the internet is inherently insecure, and Morganton Management and Development, LLC. cannot guarantee the security of data sent over the internet.
Morganton Management and Development, LLC. takes special precautions to protect any information you provide pursuant to a rental application by encrypting the application before storing it in a database. In addition, your rental application information is stored in a database that is access controlled. See Section 2 for more information on who Morganton Management and Development, LLC. may grant access to your personal information.
Personal Information of Minors
Our Sites are not directed or intended for children under the age of 16. No one under age 16 may provide any information to or on the Site. We do not knowingly collect Personal Information from children under 16 years of age. If you are under 16, do not use or provide any information on this Site or on or through any of its features. We may collect Personal Information of children under 16, provided by parents or guardians, in connection with the application and rental of a unit, or the provision of property management services. We do not sell the Personal Information of children under 16. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at: 1001 S. 70th St., Suite 201, Lincoln, NE 68510.
California residents under 16 years of age may have additional rights regarding the collection and sale of their Personal Information. Please see California Resident's Rights for more information.
Changes to the Statement
Morganton Management and Development, LLC. will occasionally update this Privacy Policy to reflect company and customer feedback and to ensure compliance with applicable laws. It is our policy to post any changes we make to our privacy policy on this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Policy to check for any changes. The date the Policy was last revised is identified at the top of the page.
Contact Information
Please direct all privacy-related questions and concerns to the following address:
Morganton Management and Development, LLC
PO Box 58029
Fayetteville, NC 28305
